Our Story

Our Story

Our Goal

Our goal is to inspire and equip our community to get out, stay out and have fun in the sun. If you enjoy being outdoors all day, all climates and all seasons... We Got You Covered!

Our Gear

Our gear is engineered for performance and to be sun protective, breath, wick, dry quick and resist odor. Our products are UPF sun protective, ultralight in weight and silky soft to the touch. What separates our apparel from other brands is that we use ultralight yet durable fabric that breathes like no other. Beyond the technical jargon, we like to say we create functional outdoor gear that is fun to wear.

Our Story

While preparing for his backcountry adventures, our founder Troy was looking for the perfect outdoor apparel that would allow him to travel, hike, camp, fly fish and stay outside for hours, days, weeks and sometimes months at a time. He wanted something that would be comfortable, lightweight, multi-functional and perform. Could there be a piece of apparel that would be useful from the beach to the desert to the mountains? Mostly, he wanted some gear that would allow him to enjoy the outdoors and have fun. He discovered that a performance sun hoodie fulfilled all the requirements. He added a trucker hat and some bold sunglasses for a little style. He liked the kit so much that he decided to share it with his friends. 

Our Name

Aurora Outdoorz was inspired by the sun and its light. 

Aurora (noun)
Pronunciation: au· ro· ra

Definitions: Latin for dawn. A luminous phenomenon. The Roman goddess of the sun. A natural appearance of colored light in the sky. An outdoor performance apparel company.

Synonyms: dawn, day, daylight, light, morning, sun, sun protective apparel

Our Designs

We believe in the philosophy that "Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away". We design, reduce, refine and test our gear until we're happy. Then we do it all over again. This makes us even happier. We may not always achieve perfection, but in our quest we will get closer. 

Our Inspiration

It's a good day for a good day - get outside and travel, run, walk, hike, hangout in hammock, fish a stream, climb a rock, swim in the sea, practice yoga, plant some veggies, paddle down a river and watch the sun set. 

Aurora Outdoorz... We Got You Covered.

Operating Hours

Our operating hours are Monday to Friday 9 am to 5 pm Central Standard Time, excluding holidays. We will try our best to respond to your request within 48 hours of your submission and within our operating hours.

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